Round Two of the Regional Visitor Economy Fund (RVEF) is now open, with NSW Local Government Areas, Local Tourism Associations, Industry groups and operators encouraged to consider this marketing and product development opportunity.

This funding program is part of a $21.6 million NSW Government commitment over three years, and this is the second year of the program!

The program has been developed as part of the NSW Government’s Visitor Economy Industry Action Plan and based on recommendations by the Visitor Economy Taskforce, helping regional tourism providers to improve their products and services.

Regional NSW tourism is vital to the State’s economy. In the year ended September 2013, visitor expenditure to our regions was worth more than $9.9 billion – an increase of 11 per cent compared to the previous year.

I encourage all NSW tourism operators and organisations to apply and not miss out on this great opportunity.

Further information on the Regional Visitor Economy Fund, including Guidelines, Frequently Asked Questions and the RVEF Application Form, is available on the Destination NSW website: www.destinationnsw.com.au/rvef

Applications for round one of the 2014-15 contestable funding will close on 13 June 2014. All applications must be submitted using the online application form.

What types of projects are eligible in this funding program?

Tilma Group is currently working with clients to develop applications around product development and marketing initiatives that assist them to double overnight visitation to their region/destination. Following are some examples of projects that can be considered.

-       Annual cooperative marketing campaigns – consider a campaign that brings together local government and industry and targets a relevant market and experience

-       Product and experience development programs, such as touring routes, niche xperiences…

-       Events campaign promoting the annual calendar of events in your Shire, District or Region. After all, events are a great way to attract visitation and overnight visitation

-       VFR campaigns that build local community pride and attract increased visiting friends and family

Tilma Group is available to assist applicants with their applications, and is offering a complimentary one hour consultation to anyone wishing to discuss their project concept prior to submitting.

Source:  Destination NSW