2018 Australian Tourism Award Winners
The gala Australian Tourism Awards was held over the weekend!
We reached out to award winners to congratulate them on the hard work that has gone into both building their business and applying for a tourism award. We were surprised to see many hadn’t acknowledged their award on their social media.
Tips on How to get Maximum Benefit from your Tourism Award
Announce your success on social media
Share photos from the award ceremony, of your team, of your award at your business... Here’s how Red Cat Adventures celebrated - with a bit of humour!
Thank the people that helped your organisation get to this pinnacle – everyone loves a shout out! (Plus, hopefully those you thank will share your post). Congratulate the other finalists too, like Todd Wright’s gracious celebration of Destination Southern Highland’s Destination Marketing win.
Others will enjoy celebrating with you and congratulating you on your post.
Celebrate your win on your profile pic or cover photo by adding an overlay of the logo with the free Canva tool.
Then create a ‘milestone’ on your Facebook page with the details and a photo.
Create a video
Create a short video or live Facebook video about your win (live video gets a lot of engagement). You could make a video of you sharing the news with your team, what you learnt when you applied for the award with its business planning questions that made a positive impact on your business that customers have noticed; footage of your representative collecting the trophy; a thank you on the night holding your trophy; or even a reflective piece after it’s all over with your thanks and congratulations to the other finalists.
Add your win to your collateral
Add the awards logo to your email signature, website, voicemail message, confirmation letter to customers, printed collateral, brochures, letterhead, advertising…
Using the logo is more powerful than just saying ‘award-winning’ - it adds credibility without having to use words.
And write a blog article for your website to tell your story about the hard work that led to the win, then share it on your social media and in your newsletter.
Send out a media release
Write a short media release and send it to local and relevant media and influencers. Travel agents also love to hear about tourism award winners so they can recommend award-winning businesses to their customers.
Then send out the news to your database in an email newsletter. This news might just prompt past visitors to plan a trip to return or share it with their friends.
State Tourism Awards now OPEN FOR 2019 Nominations
QLD Tourism Awards - Nominations open 25 March
NT Tourism Awards - Nominations are open now
NSW Tourism Awards - Nominations open in March
TAS Tourism Awards - Nominations open in March
VIC Tourism Awards - Nominations have already opened!
WA Tourism Awards - Nominations open 3 April
SA Tourism Awards - Register to be notified when nominations open
Canberra Region Tourism Awards - Nominations open in April
…with advice from our years of experience both judging awards and providing feedback to award applicants.
If you would like feedback on how to improve last year’s award submission for this year (or your draft submission if you are applying for the first time), we can help you!
2018 Australian Tourism Award Winners!
Australian Tourism Legend
Irwin Family - Australia Zoo - QLD
Major Tourist Attractions
GOLD – Port Arthur Historic Site – TAS
SILVER – National Gallery of Australia – ACT
BRONZE – Busselton Jetty – WA
GOLD – Horizontal Falls Seaplane Adventures – WA
SILVER – Capricorn Caves – QLD
BRONZE – Katherine Outback Experience – NT
Major Festivals and Events
GOLD – Toowoomba Carnival of Flowers – QLD – Hall of Fame
SILVER – Formula 1® 2018 Rolex Australian Grand Prix – VIC
BRONZE – Splendour in the Grass 2017 – NSW
Festivals and Events
GOLD – Mount Isa Mines Rotary Rodeo – QLD
SILVER – CinefestOZ – WA
BRONZE – Parkes Shire Council – 2018 Parkes Elvis Festival – NSW
GOLD – Fun Over Fifty – QLD
SILVER – Moonlit Sanctuary Wildlife Conservation Park – VIC
BRONZE – Three Capes Track – TAS
Qantas Award for Aboriginal and Torres Strait Islander Tourism
GOLD – Go Cultural Aboriginal Tours and Experiences – WA
SILVER – Nitmiluk Tours and Cicada Lodge – NT
BRONZE – Mossman Gorge Centre – QLD
Specialised Tourism Services
GOLD – Proud Mary – SA
SILVER – Small World Journeys – QLD
BRONZE – Willie Creek Pearls at Elizabeth Quay – WA
Visitor Information Services
GOLD – Swan Valley Visitor Centre – WA
SILVER – Canberra and Region Visitor Centre – ACT
BRONZE – Tourism Central Australia – NT
Business Event Venues
GOLD – Adelaide Hills Convention Centre – SA
SILVER – Holmesglen at Eildon – VIC
BRONZE – Novotel Twin Waters Resort – QLD
Major Tour and Transport Operators
Tour and Transport Operators
GOLD – Kimberley Quest – WA
SILVER – Ocean Safari – QLD
BRONZE – Autopia Tours – Small Group Experiences – VIC
GOLD – Horizontal Falls Seaplane Adventures – WA – Hall of Fame
SILVER – Roaring 40s Kayaking – TAS
BRONZE – Calypso Star Charters – SA
GOLD – Southern Highlands – Pie Time – ACT
SILVER – Shoalhaven Tourism – 100 Beach Challenge Campaign – NSW
BRONZE – Yorke Peninsula Tourism – SA
Tourism Restaurants and Catering Services
GOLD – Cicada Lodge Restaurant at Nitmiluk Gorge – NT
SILVER – Sandalford Wines – WA
BRONZE – Royal Mail Hotel – VIC
Tourism Wineries, Distilleries and Breweries
GOLD – Bundaberg Rum Visitor Experience – QLD
SILVER – Seppeltsfield Estate Barossa – SA
BRONZE – Willie Smith’s Apple Shed – TAS
Caravan and Holiday Parks
GOLD – BIG4 Adventure Whitsunday Resort – QLD
SILVER – NRMA Port Arthur Holiday Park – TAS
BRONZE – RAC Cervantes Holiday Park – WA
GOLD – The Beach House at Bayside – WA – Hall of Fame
SILVER – Cobbold Village – QLD
BRONZE – Mulberry Lodge Country Retreat – SA
SILVER – Whitsunday Escape – QLD
BRONZE – Jamala Wildlife Lodge – ACT
Self Contained Accommodation
GOLD – The Frames Luxury Accommodation – SA
SILVER – Avalon Coastal Retreat – TAS
BRONZE – Balingup Heights Hilltop Forest Cottages – WA
GOLD – Cave Hill Creek – VIC
SILVER – Grand Hotel and Apartments Townsville – QLD
BRONZE – Leumeah Lodge – ACT
GOLD – MACq 01 Hotel – TAS
SILVER – Wallaroo Marina Apartments – SA
BRONZE – Kununurra Country Club Resort – WA
GOLD – Cicada Lodge at Nitmiluk Gorge – NT
SILVER – Alkina Lodge – VIC
BRONZE – RACV Royal Pines Resort – QLD
New Tourism Business
GOLD – St Andrews Beach Brewery – VIC
SILVER – Blue Ginger Picnics – NSW
BRONZE – Vasse Virgin at Seppeltsfield – SA