Tips about how to write and plan content and who for, insights into social media platforms and trends, SEO, how to write blogs, and leveraging partnerships.
A ton of useful info packed into one blog - we didn't want to break it up because it's all from a digital marketing workshop provided by our regional tourism organisation for free!
Storytelling is an inexpensive way to innovate, connect with customers, and differentiate your business from your competitors. Here are tips about how to create stories, and to create and edit videos on your phone to share on your social media.
Read MoreHaving fun, being vulnerable, sharing our stories, getting emotional - tips on connection from our regional tourism industry conference.
Read MoreTips about digital content creation from our local tourism industry conference
Read MoreTilma Group’s Linda, Claire and Kushla joined Start Up Weekend Tourism & Events Toowoomba run by Start Up Toowoomba to support local entrepreneurs to develop viable business plans in just 48 hours! Read about our adventures (and who won!)...
Read MoreRegional Australia is rich in Indigenous culture. People travel from across the world to see prehistoric paintings in a cave in France, which we also have here in Australia, together with the living cultural descendents!
If we can get it right, there is an opportunity for regional destinations to create rich, authentic, engaging experiences for visitors.
Read MoreWant to know how you could leverage Tourism Australia to get more attention for your tourism business - read on for tips from the horse's mouth.
(IC: Tourism Australia)
Read MoreA clear, simple checklist of what to do to improve your digital presence.
Read MoreOur Regional Tourism Organisation’s conference was excellent value for regional tourism operator attendees.
Read MoreThe Ballina Chamber of Commerce has partnered with regional tourism and events marketing specialists Tilma Group to deliver the 2017 Ballina Prawn Festival.
Read MoreThe parents enjoyed the easy things and ‘firsts’, and the kids enjoyed the free things and parent time. Roma Easter in the Country could satisfy all of this and more – a perfect family weekend.
Sunday morning, the wives rallied their trusty steads (aka husbands) and saddled up for the Wife Carrying Race. With record entries, the lineup was tough. We didn’t take out the trophy (boo), but we gave the kids an opportunity to laugh at their parents for the rest of the weekend.
Read MoreOn 16th March, QTIC (Qld Tourism Industry Council) held an Industry Transformation Forum in Toowoomba. The forum was packed with industry representatives all engaged and ready to discuss how QTIC can achieve the best outcome for the industry around industry structure, industry development, capability- and capacity-building, and marketing.
Read MoreOur Event Guru, Claire:
I was very excited to be attending the summit and had very high expectations of the conference due to the notable calibre of presenters. Sadly, the summit was not as I expected and I felt a bit disappointed at the lack of inspiration and education provided. Maybe that was my overly high expectations letting me down, but I can honestly say that I have received more valuable insights from locally run workshops and conferences in the Toowoomba region than I did at this big-named summit.
Team Tilma are excited to be managing a project that will fast-track the growth and development of Deniliquin as a vibrant regional destination.
Often small regional destinations don't have the big bucks for tourism promotion. We commend Edward River Council for pushing ahead with a levy on commercial businesses in Deniliquin to increase their available funds so they could apply for matched funding from Destination NSW. This has given Council a budget of $240,000 for tourism promotion! This was a smart, strategic way for Visit Deni to create an exciting campaign.
Read MoreA lot has happened in a year!
We’d love to share with you some of Tilma Group’s growth and achievements in 2016. We’ve certainly been living and breathing regional tourism every day!
Read MoreHow was it to be an intern at the Australian Regional Tourism Network's annual convention? Dozens of the top guys in tourism in one place and I got to schmooze and ask lots of questions (Anyone who meets me, remembers this quality about me; I'm very curious).
Read MoreThe ARTN Convention in Roma was an amazing week of inspiring stories, statistics and ideas with the who's who of the Australian tourism industry, connecting tourism operators, industry associations and government to discuss the future of regional tourism in Australia, looking ahead to 2030. The future is looking bright, guys!
Read MoreDeloitte has identified five “super-growth" sectors in Australia: agribusiness, gas, tourism, international education and wealth management. So what happens when you bring two ‘super-growth’ sectors together? Agribusiness + Tourism = an exciting Agritourism partnership!
Read MoreCoolamon Shire is a rich agricultural and pastoral district, located in the Riverina region of NSW. In recent years, Coolamon Shire has focused on developing and marketing festivals and events as key drivers of visitation. Rural Australian agricultural and tourism businesses are working together to embrace agri-tourism and capitalize on its benefits. Coolamon Cheese is an example of this, with nineteen artisan cheeses crafted from local Riverina milk in a historic 1920s co-op building.
Read MoreIn late September I attended the Australian Event Awards and Symposium at Novotel Twin Waters on the Sunshine Coast (go regional Queensland!). The whole event was absolutely amazing and I want to share some thoughts from my time.
The most amazing part of the few days was being with like-minded people and absorbing all their creativity, knowledge and experience. It has made me think about my role at Tilma much more creatively and be inspired by all marketing and events that come across my desk. This is a symposium I would suggest anyone with an interest in events attend! You won’t regret it!
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