In the middle of working with Tenterfield community on branding, farmer collaboration and creating a new flagship festival, Linda and Kushla volunteered to judge the business awards. Our adventures...(with the world's best doughnuts)
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The 2017 Event Award and Symposium was all about Events, Technology and the Art of the Unexpected, and boy was it all unexpected! Our top takeaways for anyone who couldn't make it...
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Yes, it's your responsibility to keep crowds at your events safe from terrorism. Here's what you must know and do, according to the new national strategy.
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From Dark Mofo to CMCRocks, Australia's best and biggest events (literally, from last year's Australian Tourism Awards Major Festivals and Events Gold winner Toowoomba Carnival of Flowers to the 2018 Commonwealth Games) shared their knowledge this week to inspire Queensland events from Capetown to Winton to Toowoomba.
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Gen Z are the next big influencers of travel. What are they seeking?
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Tenterfield is like a cross between Brigadoon and Bonnydoon – it has the mystical feeling of a town that appears only once every 100 years and it’s a place of serenity where you feel at home even when you’re on holiday. How did they decide how they could activate their community and support their Main St businesses?
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Tips about how to write and plan content and who for, insights into social media platforms and trends, SEO, how to write blogs, and leveraging partnerships.
A ton of useful info packed into one blog - we didn't want to break it up because it's all from a digital marketing workshop provided by our regional tourism organisation for free!
Storytelling is an inexpensive way to innovate, connect with customers, and differentiate your business from your competitors. Here are tips about how to create stories, and to create and edit videos on your phone to share on your social media.
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Having fun, being vulnerable, sharing our stories, getting emotional - tips on connection from our regional tourism industry conference.
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Tips about digital content creation from our local tourism industry conference
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Tilma Group’s Linda, Claire and Kushla joined Start Up Weekend Tourism & Events Toowoomba run by Start Up Toowoomba to support local entrepreneurs to develop viable business plans in just 48 hours! Read about our adventures (and who won!)...
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Regional Australia is rich in Indigenous culture. People travel from across the world to see prehistoric paintings in a cave in France, which we also have here in Australia, together with the living cultural descendents!
If we can get it right, there is an opportunity for regional destinations to create rich, authentic, engaging experiences for visitors.
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Want to know how you could leverage Tourism Australia to get more attention for your tourism business - read on for tips from the horse's mouth.
(IC: Tourism Australia)
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A clear, simple checklist of what to do to improve your digital presence.
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Our Regional Tourism Organisation’s conference was excellent value for regional tourism operator attendees.
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The Ballina Chamber of Commerce has partnered with regional tourism and events marketing specialists Tilma Group to deliver the 2017 Ballina Prawn Festival.
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The parents enjoyed the easy things and ‘firsts’, and the kids enjoyed the free things and parent time. Roma Easter in the Country could satisfy all of this and more – a perfect family weekend.
Sunday morning, the wives rallied their trusty steads (aka husbands) and saddled up for the Wife Carrying Race. With record entries, the lineup was tough. We didn’t take out the trophy (boo), but we gave the kids an opportunity to laugh at their parents for the rest of the weekend.
Read MoreOn 16th March, QTIC (Qld Tourism Industry Council) held an Industry Transformation Forum in Toowoomba. The forum was packed with industry representatives all engaged and ready to discuss how QTIC can achieve the best outcome for the industry around industry structure, industry development, capability- and capacity-building, and marketing.
Read MoreOur Event Guru, Claire:
I was very excited to be attending the summit and had very high expectations of the conference due to the notable calibre of presenters. Sadly, the summit was not as I expected and I felt a bit disappointed at the lack of inspiration and education provided. Maybe that was my overly high expectations letting me down, but I can honestly say that I have received more valuable insights from locally run workshops and conferences in the Toowoomba region than I did at this big-named summit.
Team Tilma are excited to be managing a project that will fast-track the growth and development of Deniliquin as a vibrant regional destination.
Often small regional destinations don't have the big bucks for tourism promotion. We commend Edward River Council for pushing ahead with a levy on commercial businesses in Deniliquin to increase their available funds so they could apply for matched funding from Destination NSW. This has given Council a budget of $240,000 for tourism promotion! This was a smart, strategic way for Visit Deni to create an exciting campaign.
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