➤  The anchor attraction changed the dynamics of the shire’s main town, awakening the main street with a steady flow of weekend visitors

➤  Successfully developed the annual NYE Street Party into an annual event that attracts over 2,000 visitors

➤  Developed the new collaborative Canola Trail experience to ensure dispersal



Coolamon Shire, home of around 4,000 people, is comprised of three regional towns and three villages near Wagga Wagga, NSW. The shire is an ideal day trip destination with a calendar of events that spread visitors across the shire.


Tilma Group has worked with Coolamon Shire Council for seven years to

  • Create an annual community festival which attracts 2,000
  • Create a tourism trail (Canola Trail) in partnership with neighbouring shire councils
  • Create a marketing strategy based on a calendar of events
  • Create an events manual for shire events, rolled out to community groups in workshops
  • Manage marketing: digital, PR and social media
  • Develop the industry through mentoring
  • Support the development of a new anchor attraction
  • Create two three-year destination and event strategies

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