➤  Secured matched funding from Destination NSW, resulting in $240,000 for a Destination Appeal Campaign


About

Two hours north of Bendigo and west of Albury/Wodonga the big attraction is the Edward River - a playground for water skiing, kayaking, boating and fishing. Deniliquin is also home to the huge Deni Ute Muster event.  

Edward River Council successfully introduced a tourism tax on all businesses to generate funds to apply for matching state funding for tourism. Read about their incredible success.
 

SERVICES

Tilma Group works with Edward River Council on:

State government grant submissions
Creative development of a marketing campaign to fast-track Deniliquin as a vibrant regional destination
Execution and evaluation of the tactical cooperative campaign
Website and digital marketing

 

Results

See the amazing results of the Visit Deni Destination Appeal Campaign - a campaign designed to drive awareness of Deniliquin, just 45 minutes further from Melbourne than the famous Echuca Moama Murray River destination.
One stand-out is spending just $5,000 on a media familiarisation tour resulting in more than $350,000 worth of online and print media stories. 
Plus, our campaign also won Gold for Destination Marketing in the Riverina Murray Regional Tourism Awards in 2018!

 




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