Event Strategy

Tilma Group creates event strategies for regions, destinations and events.

Tilma Group have prepared regional event strategies for City of Ballarat and Coolamon Shire Council, an event development strategy for Shoalhaven Council, and event strategies for numerous festivals such as Casino Beef WeekGriffith La Festa, Junee Rhythm n RailFelton Food Festival and the Jackie Howe Festival. We developed Taste Riverina, a new agritourism event for Goondiwindi Regional Council, and the event concept of Tenterfield's new Peter Allen Festival.  




Events are critical tools to grow a destination's visitor economy. They introduce visitors to a destination, so the goal needs to be turning them into loyal advocates who return to the destination and the event and tell others about it!

We create strategies to help regions attract, grow and develop events that drive economic growth, focusing on event sustainability, funding assessment frameworks,the governance structure of regional events teams, and a portfolio approach that creates the ideal mix of events for a destination, all linked to the region's tourism and economic development strategies. 


For an event to succeed it needs to be backed with strategic direction and the necessary resources. Strategies help with funding and award submissions. Tilma Group can prepare your event strategy and action plan for implementation. 

We can work with your event committee to develop sustainable and clear focused strategies to ensure your event is successful and sustainable. Our strategy services aim to position your event for growth, setting up timelines, roles and responsibilities, giving confidence to your event committee that you are on the right track.  We also provide insight for your event to attract the right market for your overall goals. 


For a festival or event to be sustainable in terms of committee member succession and avoiding volunteer burnout, a committee structure with clear roles and responsibilities and a monthly action plan countdown to the event is invaluable. Tilma Group can help take a load off your event committee. 

The Felton Food Festival grew quickly to attract over 8,000 people in 2015, and our committee agreed we needed to engage Tilma Group to assist with event support, sponsorships and marketing.
It was an excellent decision, as Linda and Tilma Group helped us grow the 2016 event by 50% to 12,000 attendees. Linda’s event management plan, three-year strategic plan and marketing plan have helped take the Felton Food Festival to a whole new level.
Linda is very approachable, has a wealth of knowledge and is always open for discussion. It’s an absolute pleasure working with Tilma Group.
— Debbie House, Festival Coordinator, Felton Food Festival

Event Strategic Planning and Sustainability Package 


  • Are you struggling to realise the full benefits of your event in regional and rural Australia?
  • Are you interested in growing visitation to your event?
  • Do you need support in making strategic decisions that will allow your event to engage and benefit from the growing tourism sector?

Let us help…


Fee: $6,000 + GST


  • 3-hour phone/Skype marketing consultation*
  • 3 year strategic plan for the event with a focus on sustainability
  • An overarching milestone schedule for the festival, ensuring that all critical deadlines and milestones are scheduled
  • A committee operating structure and supporting roles and responsibilities document that align to the overarching schedule

*Note: This is a starter package only. We do recommend that you undertake more intensive consultation with stakeholders and the community, which will be quoted separately as travel costs do vary.

BOOK NOW: Contact Tilma Group CEO Linda Tillman on linda@tilmagroup.com.au or call 0439 192 193

Contact us for more info

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