➤  50% increase in visitor numbers from 8,000 to 12,000 thanks to Tilma's marketing

➤  New structure and systems ensured volunteers were no longer overwhelmed


ABOUT

Farmers in the Felton Valley near Toowoomba, Queensland, have hosted Felton Food Festival since 2012 to showcase the district’s agriculture and help consumers connect to where food comes from. 

The festival experienced rapid growth from 500 visitors to 4,000 in its first three years, so the committee sought help to manage its growth.

SERVICES

Tilma Group worked with the festival committee for three years to

  • Design the event strategic plan via community consultation
  • Develop an event manual
  • Develop operating structures and systems to ensure the event’s sustainability
  • Coordinate marketing – packages, partnerships, media, famils, advertising, social media
  • Manage sponsorship and state government funding programs
  • Manage award submissions
The Felton Food Festival grew quickly to attract over 8,000 people in 2015, and our committee agreed we needed to engage Tilma Group to assist with event support, sponsorships and marketing.
It was an excellent decision, as Linda and Tilma Group helped us grow the 2016 event by 50% to 12,000 attendees. Linda’s event management plan, three-year strategic plan and marketing plan have helped take the Felton Food Festival to a whole new level.
Linda is very approachable, has a wealth of knowledge and is always open for discussion. It’s an absolute pleasure working with Tilma Group.
— Debbie House, Festival Coordinator, Felton Food Festival

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