➤ one collaborative media famil resulted in $1 million worth of stories in print and online media
➤ grew a consumer database from nil to over 2,000 subscribers in 18 months
➤ Instagram growth from 2,000 to over 12,000 in two years
Outback Queensland is one of the world’s biggest tourist destination regions at 375,000 km2! Attractions range from desert landscapes to watersports, and from dinosaurs to outback mates! It's an amazing place where families connect and everyone feels grounded.
Tilma worked with Outback Queensland Tourism for three years, managing their destination marketing including social media, digital, PR, cooperative campaigns and industry development programs.
Tilma has also project managed the rebuild of a new consumer website for the region. The priority has been on integrating all activity in order to have a more strategic and aligned message! Live Australia's Story :)
Tilma Group worked with Outback Queensland for three years to
- Manage the PR and digital marketing, including social media, digital advertising, Instameets and fun, cutting-edge cooperative campaigns
- Manage rebuild of new consumer website
- Integrate all activity for a strategic and aligned message