➤ Record festival attendance
➤ Accommodations and events booked out
Roma's Easter in the Country festival is is one of south-west Queensland's premier events, a five-day celebration of all things country showcasing the country lifestyle. The event gives residents an opportunity to invite relatives and friends to spend a long weekend in the country to enjoy the atmosphere and friendliness that Roma has to offer.
Tilma Group worked with Roma Easter in the Country to:
- Develop a strategic marketing action plan to support state government funding
- Coordinate media activity
- Manage public relations
- Attend and review of the event for future strategic development