As a small business and working in tourism which is made up of small businesses, of course we are celebrating Queensland Small Business Week 28 May-1 June with two tourism industry workshops: How To Plan Your Marketing To Generate Sales and Optimising Your Digital Assets and Online Listings.Read More
Ever thought to use an event to activate your destination’s brand?
Or use an event to attract visitors from the city?
Here we use Taste Riverina festival to showcase one model of event management that spreads the load amongst many partners - and leverages a city event to bring visitors to the country!Read More
There is a new guide of specific simple actions rural and regional communities can take to gain more benefits from tourism.Read More
What does a roomful of rural tourism experts talk about?
We found out when we attended a Rural Tourism Forum recently...
...and we found out their advice for rural tourism destinationsRead More
Sometimes an awful lot of money is wasted in regional tourism.
Here are some examples of the kinds of waste we see, and a couple of ideas on the benefits of critically considering choices and seeking out more options.Read More
Picture this: you've just walked up a good size peak through beautiful bushland and granite boulder country, you've taken the requisite selfie with the world-renowned view from the top, you've tripped down 900 steps (glad you asked advice on which direction around the walking track loop you should go!), and you're lying on pure soft white sand, gazing at the turquoise bay before you... Now, what's going through your mind?Read More
We won! Woohoo!Read More
Couldn't make it to DestinationQ last week? Catch up here.
Made it? Add your takeaways!Read More
Five states held their tourism awards nights over the weekend! Find out the winners and Hall of Fame Inductees here.Read More
Tourism Investment in Regional Australia dishes the dirt on what’s happening in regional tourism, and that is that tourism into regional areas is growing! - 4.1% each year during the last five years on average. With good reason, as many iconic attractions and bucket-list spots are in regional areas. Read on to find out who's coming into regional Australia and why.Read More
As a way for the Gold Coast 2018 Commonwealth Games to meaningfully include Aboriginal and Torres Strait Islander peoples, they has done something no other major sporting event in the world has done: develop a Reconciliation Action Plan (RAP) to leave a lasting and meaningful legacy for Indigenous Australians beyond the traditional inclusion of culture in Opening Ceremonies.Read More
TEQ has created a way to identify Queensland’s best tourism experiences based on consumer reviews.
To be included, your business must be listed on the Australian Tourism Data Warehouse (ATDW) by 13 November and fulfil a few other requirements. Read on...Read More
Events and tourism destinations may have different objectives, but the No.1 goal should be for them to work together to create LOYAL event and destination ADVOCATES.
Read on about Linda Tillman's presentation on the special relationship between tourism and events at the Australian Event Symposium.
In the middle of working with Tenterfield community on branding, farmer collaboration and creating a new flagship festival, Linda and Kushla volunteered to judge the business awards. Our adventures...(with the world's best doughnuts)Read More
The 2017 Event Award and Symposium was all about Events, Technology and the Art of the Unexpected, and boy was it all unexpected! Our top takeaways for anyone who couldn't make it...Read More
Yes, it's your responsibility to keep crowds at your events safe from terrorism. Here's what you must know and do, according to the new national strategy.Read More
How to boost your event's impact on the local economy, and what your event needs to measure and how: tips from an expert event research company.
(Image credit: Glenn Hardy of IER)Read More
From Dark Mofo to CMCRocks, Australia's best and biggest events (literally, from last year's Australian Tourism Awards Major Festivals and Events Gold winner Toowoomba Carnival of Flowers to the 2018 Commonwealth Games) shared their knowledge this week to inspire Queensland events from Capetown to Winton to Toowoomba.Read More
Gen Z are the next big influencers of travel. What are they seeking?Read More
Tenterfield is like a cross between Brigadoon and Bonnydoon – it has the mystical feeling of a town that appears only once every 100 years and it’s a place of serenity where you feel at home even when you’re on holiday. How did they decide how they could activate their community and support their Main St businesses?Read More