Regional Australia is rich in Indigenous culture. People travel from across the world to see prehistoric paintings in a cave in France, which we also have here in Australia, together with the living cultural descendents! If we can get it right, there is an opportunity for regional destinations to create rich, authentic, engaging experiences for visitors.
The parents enjoyed the easy things and ‘firsts’, and the kids enjoyed the free things and parent time. Roma Easter in the Country could satisfy all of this and more – a perfect family weekend.
Sunday morning, the wives rallied their trusty steads (aka husbands) and saddled up for the Wife Carrying Race. With record entries, the lineup was tough. We didn’t take out the trophy (boo), but we gave the kids an opportunity to laugh at their parents for the rest of the weekend.
On 16th March, QTIC (Qld Tourism Industry Council) held an Industry Transformation Forum in Toowoomba. The forum was packed with industry representatives all engaged and ready to discuss how QTIC can achieve the best outcome for the industry around industry structure, industry development, capability- and capacity-building, and marketing.
Our Event Guru, Claire:
I was very excited to be attending the summit and had very high expectations of the conference due to the notable calibre of presenters. Sadly, the summit was not as I expected and I felt a bit disappointed at the lack of inspiration and education provided. Maybe that was my overly high expectations letting me down, but I can honestly say that I have received more valuable insights from locally run workshops and conferences in the Toowoomba region than I did at this big-named summit.
We all know that the face of domestic tourism is changing, and at a rapid pace!The inbound Chinese market is influencing our approach to tourism, changes in the economy have seen international travel decrease and domestic travel increase, and increased domestic air services and cheaper fares have seen travel to capital cities and major regional centres boom.
Often small regional destinations don't have the big bucks for tourism promotion. We commend Edward River Council for pushing ahead with a levy on commercial businesses in Deniliquin to increase their available funds so they could apply for matched funding from Destination NSW. This has given Council a budget of $240,000 for tourism promotion! This was a smart, strategic way for Visit Deni to create an exciting campaign.
The Department of Social Services currently has grants of $1,000 to $5,000 to support Australia's volunteers!
Building Better Regions Fund grants for funding community-building activities such as new or expanded events, strategic regional plans, and leadership and capability building activities open 18 January, 2018.
We have had a gala season of celebration in our industry of the state tourism awards recognising amazing tourism experiences and services across the country. Tilma Group was fortunate to attend the Queensland and New South Wales awards ceremonies, with our country girls in heels, hairdos and makeup, to celebrate the wins of clients we helped with their award applications.
We are currently recruiting for specialised sub-contractors in the following fields:
- Search Engine Optimisation
- Google Analytics and Digital Reporting
- Social Media Strategy
- Graphic Design
- Website Development/IT
- Social Media Management
- PR and Communications
Applications for 2017 positions close on Friday December 2, 2016.
The ARTN Convention in Roma was an amazing week of inspiring stories, statistics and ideas with the who's who of the Australian tourism industry, connecting tourism operators, industry associations and government to discuss the future of regional tourism in Australia, looking ahead to 2030. The future is looking bright, guys!