Coolamon Cheese, A Game-Changer For Coolamon Shire!

Coolamon Shire is a rich agricultural and pastoral district, located in the Riverina region of NSW. The area is renowned for its production of wheat, canola, barley, oats, hay and chaff, as well as wool, lamb and beef. In recent years, Coolamon Shire has focused on developing and marketing festivals and events as key drivers of visitation.

Agri-tourism in the Riverina benefits from the region’s great diversity of produce, from organic licorice and wine, to olives and the lesser-known prunes and walnuts. Such high-quality local agricultural products are celebrated in October during the region’s flagship event, Taste Riverina Festival

Well-developed agri-tourism in rural areas has economic, environmental and social benefits.  Farmers benefit from agri-tourism with diversified and increased income sources. Communities receive the benefits of increased jobs in new industries, and events’ social benefits of recreation, social contact and a celebratory atmosphere. Tourism operators have a greater mix of tourism products to offer to visitors over an extended tourist season. And of course tourists benefit too, with high-quality authentic experiences in on the land!

Rural Australian agricultural and tourism businesses are working together to embrace agri-tourism and capitalize on its benefits. Coolamon Cheese is an example of this, with nineteen artisan cheeses crafted from local Riverina milk in a historic 1920s co-op building. Vintage cheddars, oil-infused fetas, blues, camemberts and bries complement award-winning native-flavoured cheeses made with lemon myrtle, river mint, bush tomato and alpine pepper. As Barry Lillywhite, Coolamon’s ‘BIG Cheese’ says, “the Riverina is one of the most productive agricultural areas in Australia and we want to complement that with a rich and authentic food experience.” Read more here about how Coolamon Cheese’s co-founders teamed with the community to create this experience.

In addition to Coolamon Cheese, two other exciting new tourism experiences have just been developed (or redeveloped) in Coolamon:

·         Kindra Bike and Walking Trails in the Kindra State Forest where visitors can discover over 100 bird species, and

·         the Canola Trail is coming soon! Visitors will be taken on a journey through history, they’ll come across a tantalizing array of food and wine experiences, see spectacular landscapes, and visit exciting and award-winning attractions and local hot-spots in Coolamon, Junee and Temora Shires. 

Team Tilma thoroughly enjoys working with tourism operators like Coolamon Cheese’s Barry Lillywhite and Anton Green, and destinations such as Coolamon Shire, to develop exciting tourism products and experiences that drive visitation to regional and rural Australia.

 For information on Tilma Group’s Tourism Development services, which include everything from Tourism Product & Experience Audits and Gap Analysis to Grant Writing, Alignment with Local Destination Development Plans, Strategic Marketing Planning, Improving Visitor Services, and Industry Development with Mentoring and Workshops to increase the skills of local tourism operators, read more here.  

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Kushla GaleComment