We've won an innovation award for our first destination brand!

We are stoked for Tilma Group and for Tenterfield for winning in the Regional Development Australia Northern Inland NSW Innovation award for Retail, Tourism and Leisure for the brand we developed with support from Conscious Enterprise for Tenterfield Region! (Plus we got a photo with NSW Tourism Minister, Adam Marshall!)

Dennis and Jen Gascoigne (Tenterfield innovation finalists in another category), Harry Bolton, Kushla Gale, Linda Tillman, Minister for Tourism Adam Marshall, Caitlin Reid, Tenterfield Mayor Peter Petty, Council GM Terry Dodds and our partner in bra… — Dennis and Jen Gascoigne (Tenterfield innovation finalists in another category), Harry Bolton, Kushla Gale, Linda Tillman, Minister for Tourism Adam Marshall, Caitlin Reid, Tenterfield Mayor Peter Petty, Council GM Terry Dodds and our partner in branding Anna Stephenson at the Innovation Awards. Image by Greg Lawrence.

Tenterfield is a magical place, and the brand development was a really special project for us - particularly for the community engagement in its development and their enthusiastic acceptance and use of the new brand. Plus we had *wonderful* people to work for in Harry and Caitlin of Tenterfield Shire Council. We wrote all about our adventures in brand development here.

And here is Caitlin's gracious winner's speech!