Gen Z will influence 40% of travel by 2020!

Virtuoso surveyed its expert travel advisors on the hottest trends in family travel and the results are just what you'd expect: experiential travel is hot!

Some of the biggest family travel trends are in active and adventure trips, educational trips and cultural immersion.

Gen Z is the next generation influencing family travel. This generation, born since the beginning of the 1990s, will make up 40% of consumers with disposable income to travel by 2020 (Source: Digital Tourism Think Tank).

Gen Z is seeking

  • unusual destinations (being well-travelled) 
  • adventure and active experiences
  • cultural immersion for enrichment and learning
  • experiences and beautiful visuals to share on social media
  • trips personalised to their interests
  • boutique and private accommodations
  • and they're travelling with multiple generations of their family for connection. 

Have you seen changes in your destination in family travel trends?

Check out Virtuoso's infographic on family travel trends

Linda TillmanComment