Gen Z will influence 40% of travel by 2020!
Virtuoso surveyed its expert travel advisors on the hottest trends in family travel and the results are just what you'd expect: experiential travel is hot!
Some of the biggest family travel trends are in active and adventure trips, educational trips and cultural immersion.
Gen Z is the next generation influencing family travel. This generation, born since the beginning of the 1990s, will make up 40% of consumers with disposable income to travel by 2020 (Source: Digital Tourism Think Tank).
Gen Z is seeking
- unusual destinations (being well-travelled)
- adventure and active experiences
- cultural immersion for enrichment and learning
- experiences and beautiful visuals to share on social media
- trips personalised to their interests
- boutique and private accommodations
- and they're travelling with multiple generations of their family for connection.
Have you seen changes in your destination in family travel trends?