Partners
Meet our tried and tested partners we highly recommend and often collaborate with on strategic projects.
CRISTY HOUGHTON
Embarketing is a full service creative agency offering a range of strategic marketing and digital planning services as well as effective implementation across both traditional and digital marketing channels.
Embarking graphic designs our strategic plans, and regularly collaborates with us on marketing projects for clients, including developing new websites, digital marketing reviews, marketing planning, and more.
Founded in 2014 by Cristy Houghton, Embarketing works with organisations of all sizes to manage short and long term marketing and communication projects, often with additional training to up skill internal personnel.
Embarketing takes a holistic approach to marketing, working towards a streamlined and simplified process, which harnesses tools and resources that are dynamic, flexible and grow as your business grows.
As the digital world evolves, algorithms change, and the ability to cut through using traditional means becomes tougher each day, their push-pull digital strategies provide the most effective means of delivering content in each platform’s native language. Their aim is to produce content and deliver it in a strategic way to ensure that every single tweet, post, snap or stream has a clear purpose, and delivers on specific objectives.
At Embarketing, they embrace the latest trends and are always on the lookout for what’s new and exciting. As these trends come and go, they know that a business that stands for something is one that stands out, and it’s only by delivering on a brand promise through all touch points, that you are able to build trust and loyalty over time.
Jayne Jennings
JJ Strategic Consulting is a tourism and strategic planning consultancy based in south east Queensland with a national client base that values the responsive and professional service provided.
Jayne Jennings has over 20 years of experience in local government, national and regional tourism organisations with a focus on delivering projects to assist the tourism industry to increase visitation and length of stay. Jayne’s depth of tourism experience covers Australia and New Zealand where she has been responsible for delivering strategic tourism plans, industry capacity building initiatives and facilitating product development opportunities.
Since 2017, Jayne has regularly worked with Tilma Group on projects including the review of visitor servicing in the NT’s Red Centre, the development of a Visitor Economy Activation Plan for the Central Queensland Highlands, and creation of regional event strategies for Penrith City Council, Eurobodalla Shire Council and City of Ballarat.
Prior to forming JJ Strategic Consulting, Jayne was the Manager of Industry Innovation for Tourism and Events Queensland where she was instrumental in introducing a sustainable regions program across Queensland, and supporting the tourism industry to become China ready. She holds a Post-Graduate Diploma in Natural Resource Management and a Bachelor of Planning.
Anna Hayward
Anna is a freelance public relations specialist and copywriter based in regional Victoria.
With 20 years of experience, Anna spent the first 10 years of her career working in the PR and marketing departments of educational institutions, local government, and multinational companies. She has also worked internationally in London for a telecommunications company and the world’s largest charity dedicated to saving lives through research, Cancer Research UK.
For the past 10 years, she has enjoyed the freedom and flexibility of self-employment and has partnered with Tilma Group since 2011. She now has a fully-fledged passion for everything tourism and spends most of her time helping to share the stories, experiences and uniqueness of regional Australia with the rest of the world.
Anna has been part of PR campaigns for Tilma Group that have resulted in millions of dollars of media coverage for rural and regional destinations. She has a long list of awards and grants that she has helped clients win.
As an avid (addicted) traveller, she has recently started sharing her adventures as a travel writer, so keep your eyes peeled for one of her stories coming to a newspaper or magazine near you!