OUR STORY
From its humble beginnings in 2008, Tilma Group has grown to become one of Australia’s most respected regional tourism and events agencies.
Led by Managing Director, Linda Tillman, Tilma Group’s small and agile team works one-on-one with clients from all over regional Australia, from bustling regional destinations to ‘two-man towns’, thriving rural tourism businesses and lone operators to up-and-coming events. We only take on projects we love and have the capacity to deliver in the trademark Tilma way - hands on, all in and fully committed to the end!
Team Tilma is born and bred in rural and regional Australia, with ties to larger regional cities like Toowoomba in Queensland and Wagga Wagga in NSW. We work in rural areas such as Central Queensland, the Granite Belt and Southern Downs, New South Wales’ Riverina, the Northern Rivers and the New England High Country, the mighty red centre in the Northern Territory, and the Victorian Bass Coast.
We understand the unique challenges and opportunities rural and regional communities face. We speak your language. We know our stuff and are ready and raring to support you with yours.
The Tilma Group difference
We approach our work with clients with one thing in mind – results!
Supporting communities to thrive through their visitor economy is at the forefront of everything we do, and we don’t stop until we see the hard work, passion and dedication of our clients pay off.
We don’t go into our work looking to achieve set goals. We go in to blow them out of the water.
Our many years of experience working with regional and rural clients has taught us a thing or two. We have a solid understating of what our clients want: focused and realistic strategies, a clear way forward, support to get the ball rolling through activation and implementation, and RESULTS.
We’re not interested in developing an unrealistic strategy that overwhelms, provides no clear starting point, can’t be implemented, and therefore sits on a shelf collecting dust. That benefits no one.
Our approach focuses on the ground up, identifying a realistic number of key strategic priority projects that align with your goals, are achievable, and will provide significant results in the short, medium and long term for your tourism investment.
We look at what can be done right now, and what can be built on to create sustainable growth into the future.
Responsible tourism is at the forefront of every idea and action we put to paper. We consider risk management, climate resilience, and environmental and cultural responsibility.
We don’t stop there.
We connect the dots, providing strategic direction, mentoring you to help get the implementation right, and systems that ensure you get tangible and measurable results.
Whether it be product and experience development, industry and community capacity-building, brand and marketing activations, visitor services or events, Tilma Group equips you with the know-how and tools to create a sustainable and responsible local visitor economy that ensures the future growth and resilience of the community.
“The off peak event strategy has been the catalyst for lots of good things.
It has definitely helped clarify our direction and provided strategic justification.
We are just about to restructure our Economic Development, Events and Tourism Department in an effort to get greater collaboration across the teams.
The Events and Tourism Coordinator has started planning a new event for next off peak season and we are working with lots of event operators on either shifting the date of their existing peak season event or developing their off peak events.
We have also started leveraging off events more.”
Tilma Group is:
☆ DOWN TO EARTH
Team Tilma is born and bred in rural Australia. We celebrate the uniqueness of regional communities, understand your frustrations and opportunities, and speak your language.
☆ BIG PICTURE THINKERS
Thinking globally as well as locally, not only are we in touch with the fabric of regional communities, but Tilma Group is always looking at the bigger picture. We are on top of the latest trends and have access to cutting-edge tools and up-to-date industry innovation.
☆ ENVIRONMENTALLY RESPONSIBLE
Our clients are located in some of the most environmentally and culturally rich locations in Australia. We are passionate advocates for responsible tourism and will never put an idea to clients without consideration of its cultural and environmental impacts.
☆ ALL ABOUT OUTCOMES
Our passion is seeing regional communities achieve great results from their investments in tourism. We don’t stop at the idea generation and planning; it’s supporting the achievement of results that excites us the most!
☆ FULL OF BEANS
We’re not sure if it’s the fresh country air, the morning sun rising over sunflower fields or the hearty country brekkies, but our team of go-getters jump out of bed each day ready to take on big challenges and put in 100% every step of the way!
☆ INSPIRED
Team Tilma lives and breathes regional tourism, marketing and events. We attend festivals to talk to the volunteers and go on holidays to get some work done! There’s no doubt about it, we’re passionate and we’re proud of it.
☆ THE PERFECT AMOUNT OF CRAZY
At Tilma Group, we have just the right balance of common sense to curiosity, focus to free-thinking, and intuition to imagination.
☆ WE KNOW OUR STUFF
Tilma Group is an experienced team of highly-skilled over-achievers who are committed to not just deliver on your goals, but blow them completely out of the local watering hole.