Strategic Mentoring
With a background that includes working as CEO of a regional tourism organisation, working with state and local governments and tourism operators across regional Australia, managing events, and being a small business owner and entrepreneur, Linda’s holistic experience means she is well-placed to mentor individuals across the tourism industry.
Linda has a thorough understanding of business planning and opportunities for growth for both destinations and tourism operators. Her knowledge and experience will help you connect with your target markets, provide additional value to your visitors, and encourage their participation in telling your destination’s story to extend your reach.
Linda can support your aspirations for visitor economy growth, new product development, or business growth and sustainability, with a practical strategic planning session.
“Wanted to congratulate you – well done.
Absolutely nailed the brief on TEQ’s Experience Design Mentoring Program!
Keep up the great work!”
Recent Client Success
☆ Bulloo Shire Council – Strategic mentoring
Tilma Group developed a tourism activation plan for this far south-west Outback Queensland Council, identifying critical projects to achieve their tourism goals.
Linda then provided strategic mentoring and activation support for 12 months which included
assistance in restructuring their tourism department to enhance efficiencies and achieve better outcomes
assigning the annual budget
working with industry on product development and marketing projects.
☆ TEQ mentoring
Linda mentored 24 tourism attractions, accommodations and events as part of TEQ’s Experience Design Mentoring Program, offering pragmatic support around how the mentees can align with the Travel for Good principles of Queensland’s tourism brand.
A deep dive into the travel journeys of their visitors helped identify what the business owners can do at each stage that will bring the brand principles to the forefront.