Two years working on rural Australia’s largest ever international sporting event

Polocrosse is one of only three sports born in Australia (the other two are Aussie rules football and campdrafting). It is hugely important in rural Australia where a whole community forms around the sport, with up to three generations playing on the same team!

It is probably the only sport in the world where the World Cup team is mixed gender, and where the athletes have to use someone else’s kit (i.e. horse).

Marketing and Sponsorship Management

In 2017, the Polocrosse World Cup 2019 host, Warwick Polocrosse Club contracted Tilma Group to manage the World Cup’s sponsorship and marketing.

Tilma Group succeeded in securing major event support from the State Government via Tourism & Events Queensland and 50 sponsors, and managed partner relationships in the lead up to and during the event.

Tilma Group developed a marketing strategy and managed the complete implementation including social media, traditional and digital advertising, graphic and website design, and PR and media. It was a full team effort, with support from our awesome subbies Cristy Houghton of Embarketing, and Anna Hayward.

Images courtesy of the official photographers of the World Cup.
Contact these skilled photographers if you would like stunning images for your event!
(The 3 hard-working women toasting the event are Linda Tillman with photographer
Amy Walker of thewifecreative. and World Cup secretary, Sarah Dudin (a sports event manager by trade).)

Outcomes

The World Cup attracted over 50,000 attendances over one week, including visitors from over 10 international countries and every Australian state and territory, with an estimated $5m contribution to the local drought-affected community.

The event has been deemed a massive success, and despite the exhaustion Team Tilma are very proud of the project outcomes and enjoyed being involved with such a passionate and dedicated Committee and community.

We can help your event too!

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Kushla GaleComment