Experience Development Program

Brisbane Economic Development Agency

Brisbane Economic Development Agency (BEDA) is the regional tourism organisation for the Brisbane Region which includes the urban areas of Brisbane, Ipswich, and City of Logan, the coastal areas of Moreton Bay Region, and Redlands Coast, and the rural Scenic Rim and Somerset. 

Project Overview and Purpose 

Tourism & Events Queensland’s Best of Queensland Experiences (BOQE) guides operators on how to develop and deliver exceptional transformational experiences, and also provides operators with an annual report based on consumer reviews. Those experiences rated ‘best’ are included in TEQ’s database accessed by staff when planning marketing and activity, as well as other benefits. 

The 2021 BOQE results for Brisbane Region identified an opportunity to increase the number of tourism products in the region becoming eligible for TEQ’s initiatives.   

BEDA wanted a program developed to increase the number of BOQE products across the region, as part of BEDA’s global readiness program; a capability pathway to develop skills, grow businesses, and align to the destination’s brand pillars. The goal was to develop more exceptional and transformational experiences across the region.   

Project Outcomes 

With JJ Strategic Consulting, Tilma Group developed a tailored and innovative Best of Brisbane Region Experience support program for operators of the Brisbane region. 

A handbook and 13 self-paced online modules were developed to increase conversion of eligible tourism experiences into TEQ’s BOQE program. A business’ annual BoQE report helps the business owner identify modules to focus on. 

Referee 

Cathie Johnston 
Experience Development & Partnerships Manager 
Brisbane Economic Development Agency 
0406 314 454        
cjohnston@brisbane-eda.com.au  
www.brisbane-eda.com.au   
www.visitbrisbane.com.au