Online Industry Development Toolkit
Townsville enterprise
For anyone who loves to explore tropical islands, wetlands, the Great Barrier Reef, rainforests and a glorious beachfront in warm tropical weather, Townsville region offers a diverse range of sustainable, historic, military, outback, island, active and tranquil experiences.
PROJECT PURPOSE
The regional tourism organisation, Townsville Enterprise, wanted to support local tourism businesses to exceed customer expectations and enhance their capacity.
They wanted to have a self-guided and practical tourism development toolkit for local operators, with information and templates that operators could access to use at any time to enhance their experience and business practices.
Project Overview
Based on anecdotal evidence of local need, Townsville Enterprise identified industry development topics to include in the toolkit, including
To avoid duplication, Tilma Group sourced mainly existing resources from the state and beyond that provided practical information on each topic.
Tilma Group also developed a number of case studies on local and other operators who demonstrate the value of best practice.
Project Outcomes
The toolkit is live, and operators attended two webinars on the toolkit’s topics at the launch of the new toolkit. These were recorded and also form part of the toolkit.
Already 500 local operators have accessed the toolkit.
Referee
Megan Hawke
Tourism Executive
Townsville Enterprise Limited
0400 093 838
megan.hawke@tel.com.au
www.tel.com.au
www.townsvillenorthqueensland.com.au