An Australian-first collaborative approach to acquiring events has resulted in a huge economic benefit for Victoria’s Gippsland region.
Events Gippsland, a collaboration of six Councils to pool resources to acquire events rather than compete and duplicate effort and resources, has provided a return on investment of 80:1 so far.
Read MoreLast year we worked with Destination Phillip Island to grow three events to increase visitation during the quiet winter season.
In this article, one of the event's coordinators and the destination manager reflection on the value of the intensive development process.
Read MoreTourism and events are symbiotic
Events give people a reason to travel to destinations
Successful tourism strategies increase attendee numbers, and broaden the reach and boost the reputation of events which enhances the visitor experience
It’s the perfect time to consider how to develop and grow exceptional Indigenous tourism businesses with Australia’s national tourism strategy, THRIVE 2030, prioritising the respectful embedding of Aboriginal and Torres Strait Islander peoples and cultures into the visitor economy through initial partnerships and ongoing inclusion, and the opportunity of growing unique and high-quality products, including Aboriginal and Torres Strait Islander experiences.
Read MoreWe are seeing a shift in consumer demand for sustainable travel. Travellers want to support destinations, events and tourism businesses that are being responsible and doing good for their community and the environment.
Read MoreInsider grant writing tips from tourism grant writers, and from the agencies that provide grants
Read MoreAre you prepared for the funding opportunity available to regional tourism?
There is currently significant federal, state and local government funding available to support regional tourism development and recovery from bushfires and COVID-19, ranging from arts and Indigenous grants to event and infrastructure grants.
Read MoreWhat’s new for the 2021 Australian Tourism Awards plus links to information on your state’s tourism awards
Read MoreWe gathered the top tourism marketing tips from colleagues and tourism industry friends
Read MoreRight now there is so much government investment via grant funding to revitalise domestic tourism, particularly for regions recovering from bushfire and drought, in addition to COVID-recovery. This is the time to prepare ‘shovel-ready’ projects for grant applications that will be announced in coming months.
Read MoreTIlma Group and event management training platform rEVENTS Academy ran a survey of Australian event managers to ascertain what support Australian events and festivals will need to survive the cancellation or postponement of their event required by the long COVID-19 ban on public gatherings.
Read MoreFor the second year I have had the pleasure of participating as a mentor in the Queensland Tourism industry Council (QTIC) Young Professionals Mentoring Program.
This year I had the absolute pleasure of working with Tennille Wendt from the Ironman Group, a young passionate events professional
Read MoreFor those that missed out, here are our key take outs and learnings from the conference.
Read MoreCelebrating two years of marketing and sponsorship management for the Adina Polocrosse World Cup 2019…
Read MoreNew accreditation, category descriptors, marketing and sustainability sections, NSW Regional Tourism Awards now include all regional Destination Networks, and a hall of fame for the People’s Choice in the Queensland Tourism Awards.
(We couldn’t help sharing the photo from our local Australian Tourism Award winner, Toowoomba Carnival of Flowers!)
Read MoreIs your regional event sustainable? Has it outgrown the capability of its volunteer workforce? Does it struggle to break even financially?
Read MoreA hugely successful event - packed with fun and visitors - with a big unexpected risk management issue…
Read MoreHow to boost your event's impact on the local economy, and what your event needs to measure and how: tips from an expert event research company.
(Image credit: Glenn Hardy of IER)
Read MoreThe pre-planning stage helps event committees systemise their event and create plans and processes that will empower the team.
This stage is the most critical in terms of being more efficient and reducing unnecessary pressure and stress.
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