Missed attending DestinationQ?
Want to know how to make your tourism event more manageable?
Want to know how to maximise benefits from your region's events?
Here are Tilma’s key take-outs from the recent events conference.
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Finding enough volunteers is a huge challenge for many regional festivals and events. Here are some tips from us - but we want to know: what has worked best for your event to recruit and keep volunteers?
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Ever thought to use an event to activate your destination’s brand?
Or use an event to attract visitors from the city?
Here we use Taste Riverina festival to showcase one model of event management that spreads the load amongst many partners - and leverages a city event to bring visitors to the country!
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Sometimes an awful lot of money is wasted in regional tourism.
Here are some examples of the kinds of waste we see, and a couple of ideas on the benefits of critically considering choices and seeking out more options.
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As a way for the Gold Coast 2018 Commonwealth Games to meaningfully include Aboriginal and Torres Strait Islander peoples, they has done something no other major sporting event in the world has done: develop a Reconciliation Action Plan (RAP) to leave a lasting and meaningful legacy for Indigenous Australians beyond the traditional inclusion of culture in Opening Ceremonies.
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Events and tourism destinations may have different objectives, but the No.1 goal should be for them to work together to create LOYAL event and destination ADVOCATES.
Read on about Linda Tillman's presentation on the special relationship between tourism and events at the Australian Event Symposium.
Yes, it's your responsibility to keep crowds at your events safe from terrorism. Here's what you must know and do, according to the new national strategy.
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From Dark Mofo to CMCRocks, Australia's best and biggest events (literally, from last year's Australian Tourism Awards Major Festivals and Events Gold winner Toowoomba Carnival of Flowers to the 2018 Commonwealth Games) shared their knowledge this week to inspire Queensland events from Capetown to Winton to Toowoomba.
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Tips about how to write and plan content and who for, insights into social media platforms and trends, SEO, how to write blogs, and leveraging partnerships.
A ton of useful info packed into one blog - we didn't want to break it up because it's all from a digital marketing workshop provided by our regional tourism organisation for free!
Want to know how you could leverage Tourism Australia to get more attention for your tourism business - read on for tips from the horse's mouth.
(IC: Tourism Australia)
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The Ballina Chamber of Commerce has partnered with regional tourism and events marketing specialists Tilma Group to deliver the 2017 Ballina Prawn Festival.
Read MoreIn late September I attended the Australian Event Awards and Symposium at Novotel Twin Waters on the Sunshine Coast (go regional Queensland!). The whole event was absolutely amazing and I want to share some thoughts from my time.
The most amazing part of the few days was being with like-minded people and absorbing all their creativity, knowledge and experience. It has made me think about my role at Tilma much more creatively and be inspired by all marketing and events that come across my desk. This is a symposium I would suggest anyone with an interest in events attend! You won’t regret it!
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On 6 July 2016, the NSW Government announced changes to the Regional Flagship Events Program. In addition to the Flagship Event Fund, there are two new funds...
Read MoreRegional tourism was a hot topic at the Tourism and Events Excellence Conference that was held in Melbourne from 16-17 July.
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