A lot has happened in a year!
We’d love to share with you some of Tilma Group’s growth and achievements in 2016. We’ve certainly been living and breathing regional tourism every day!
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How was it to be an intern at the Australian Regional Tourism Network's annual convention? Dozens of the top guys in tourism in one place and I got to schmooze and ask lots of questions (Anyone who meets me, remembers this quality about me; I'm very curious).
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The ARTN Convention in Roma was an amazing week of inspiring stories, statistics and ideas with the who's who of the Australian tourism industry, connecting tourism operators, industry associations and government to discuss the future of regional tourism in Australia, looking ahead to 2030. The future is looking bright, guys!
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Deloitte has identified five “super-growth" sectors in Australia: agribusiness, gas, tourism, international education and wealth management. So what happens when you bring two ‘super-growth’ sectors together? Agribusiness + Tourism = an exciting Agritourism partnership!
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Coolamon Shire is a rich agricultural and pastoral district, located in the Riverina region of NSW. In recent years, Coolamon Shire has focused on developing and marketing festivals and events as key drivers of visitation. Rural Australian agricultural and tourism businesses are working together to embrace agri-tourism and capitalize on its benefits. Coolamon Cheese is an example of this, with nineteen artisan cheeses crafted from local Riverina milk in a historic 1920s co-op building.
Read MoreIn late September I attended the Australian Event Awards and Symposium at Novotel Twin Waters on the Sunshine Coast (go regional Queensland!). The whole event was absolutely amazing and I want to share some thoughts from my time.
The most amazing part of the few days was being with like-minded people and absorbing all their creativity, knowledge and experience. It has made me think about my role at Tilma much more creatively and be inspired by all marketing and events that come across my desk. This is a symposium I would suggest anyone with an interest in events attend! You won’t regret it!
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On 6 July 2016, the NSW Government announced changes to the Regional Flagship Events Program. In addition to the Flagship Event Fund, there are two new funds...
Read MoreDomestic travel is growing at its fastest pace since records began nearly two decades ago.
Over 58 businesses, from across five provinces, entered this year’s Vanuatu Tourism Awards, in a heartening sign of the tourism industry's recovery after Cyclone Pam.
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Writing a tourism award submission can be a very intense, time consuming yet rewarding process. Before you start writing your submission, it is important to spend some time planning and preparing to ensure your responses are clear, to the point, and can be backed up with evidence.
Here are the top 5 things we recommend doing before you begin drafting your submission.
Read MoreTwo weeks ago, Linda and Lisa set off for the 2015 ARTN Convention, a significant event for the tourism industry that brings together government agencies, practitioners, organisers and operators to discuss, debate and investigate issues, challenges and opportunities facing regional tourism.
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1. Before you start your submission allow some time to determine your goals and objectives – know why you are entering the program and use this as motivation to submit your entry
Read MoreAustralian Tourism Awards are a fantastic opportunity to bring recognition, credibility and publicity to your experience or destination. Tilma Group offers a comprehensive award submission writing service, and we were recently approached by Cape Trib Beach House to help them put together their entry...
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March and April were two hugely hectic months for Team Tilma, as we worked around the clock to help deliver some incredible community events including Junee Rhythm n Rail Festival, Griffith La Festa and Felton Food Festival.
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Ever felt like you’re stuck out in the sea when you’re in fact miles inland? Event and destination marketing for regional Australian business means trying to stay afloat in a sea of aggressive competitors, all offering amazing experiences to your potential customers. How do you compete online when gigantic pay-by-the-month directories dominate search results?
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Contribution by Dana Flannery, Creative Director at Talk About Creative in Brisbane. Talk About Creative have worked with regional businesses across Queensland, New South Wales, South Australia and Tasmania to improve their local SEO.
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In early February I was invited to be a judge at the Vanuatu Tourism Awards, which saw me spend ten beautiful days in this stunning destination.
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On Thursday February 3 Tilma Group Director Lisa Cameron was officially introduced to her Business Mentor, thanks to the Women in Business Wagga Mentoring Program.
Read MoreAs part of Elm Cottage's 10th birthday celebrations, the inaugural ‘EXCITE’ Spring Mountain Fair was hosted by David and Deborah Sheldon on Saturday 15 November.
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